PRUDENT aspires to change the way agriculture and forestry systems currently operate and to accelerate the transition to sustainable agriculture and forestry practices and smart farming technologies. The project will identify and evaluate the most effective green nudges that can enable farmers/foresters’ behavioural change to more sustainable agriculture and forestry.

Nudges will be also tested in natural contexts to evaluate the interactive effect of nudges with actual policy changes in the transition to sustainability. Innovative nudging tools will be employed to boost farmers/foresters’ self-regulatory capacity and enhance the durability of nudging effects.

Four different systems, representing major farming and forestry systems in Europe (arable crops, perennial crops, livestock and forests) in various EU regions (Northern, Southern, and Central Europe) will be studied to account for the heterogeneity of farming/forestry systems and contexts in the EU.

PRUDENT will provide a set of social innovations and business models establishing roadmaps for a shift towards sustainable agriculture and forestry and will develop a series of policy recommendations and tools to foster behaviorally informed policy design and implementation.


  • Agricultural University of Athens
  • Politecnico di Milano
  • Centro Euro-Mediterraneo sui Cambiamenti Climatici
  • ILVO
  • Università di Trento
  • Green & Digital
  • The Association Of Balkan Eco Innovations
  • Athens University of Economics and Business
  • European Forest Institute
  • Q-Plan International
  • AgriFood Lithuania DIH
  • Asnacodi
  • Boerennatuur Vlaanderen
  • Boerenbond

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